Places by Fuorisalone
Travelling and telling places through the eyes of those who live the project.
Fuorisalone Places
Design culture applied to travel.
For over 25 years Fuorisalone.it has been the international reference platform for design and design culture. Born as a guide to navigating Milan Design Week, it is now a Design Guide active 365 days a year, with a community of over 1 million active users among professionals, architects, designers and contemporary lifestyle enthusiasts.
Fuorisalone Places was created to take this perspective beyond Design Week and tell the story of travel through design culture: hotels, accommodations, houses, places and selected destinations that become part of an editorial narrative made of design, architecture, culture and lifestyle. Not a simple travel guide, but a different way of discovering places through the eyes of Fuorisalone.
Take part in the project by choosing one of the two editorial formats dedicated to promoting your property: Stay and Discover. Fuorisalone Places lets hotels and destinations enter our narrative and reach a highly profiled community through editorial content, targeted campaigns and dedicated communications. A communication structured across the different Fuorisalone.it channels, built around four strengths:
Not a generic tourist audience, but an international community of design lovers and contemporary lifestyle enthusiasts, attentive to places, architecture, design, aesthetics and design culture.
The story is built and curated by Fuorisalone, through our own language and editorial sensibility. An approach that generates authority, trust and naturally shareable content, going beyond the logic of advertising.
Magazine, Instagram and Newsletter: different touchpoints to reach the community at different moments and in different ways of consuming content.
The editorial content stays online over time, indexed and always accessible, shareable and updatable. An investment that keeps generating visibility even after the campaign ends, unlike social content that quickly runs out of reach.
"I don't think of a place to go on holiday and then look for where to sleep.
I choose the place to stay first, and then I discover the place around it."
Paolo Casati, Creative Director Fuorisalone
Three verticals, one curatorial filter
Each property finds its place in the format that fits its profile. Stay and Discover are the two paid partnerships; Explore remains a purely editorial project of the editorial team.
Stay
Design DestinationThe main format. A complete editorial story, built with the property and distributed across all Fuorisalone channels in our curatorial voice. The most important partnership in terms of visibility.
Discover
Editor's ChoiceThe editors' selection: hotels chosen for the quality of their design and experience. A leaner story at the same curatorial standard, on an essential mix of channels.
Explore
Unconventional Design GuideEditorial guides to destinations off the beaten path, with itineraries built around a curatorial perspective. A property can appear as a "where to stay" within the guide.
Design Destination Stay
The main format for hotels and accommodations. A complete editorial story, built with your property and distributed across Fuorisalone channels in our curatorial voice. Every piece of content is co-created through a direct briefing: the result is an authentic story, not a hotel listing.
- ✓Article on Fuorisalone Magazine1,200–1,800 words, 8–12 photographs. Permanently online, indexed. Approval before publication.
- ✓Custom line-art illustrations + illustrated mapOriginal line drawings that echo the architectural and landscape features of the place. A proprietary Places visual language.
- ✓Instagram carousel @fuorisalone5–7 slides with dedicated Places by Fuorisalone graphics. 240K followers.
- ✓Instagram Stories set3–5 dedicated stories with a direct link, vertical format, live for 24h.
- ✓Newsletter DEMDedicated feature in the Fuorisalone newsletter — 70K qualified subscribers, direct link to the article.
- ✓"Places Indispensabile" boxInclusion in the curated selection box of the monthly travel and design themed newsletter.
- ✓Dedicated amplification campaignProfiled traffic to the article.
- ✓Performance reportReal data within 21 days of publication.
Dedicated web page
Stay
Buenavista Lanzarote
La Asomada · Lanzarote, Canary Islands
"In the midst of a landscape that feels like another geological era, among the volcanic cones of Timanfaya and the black vineyards of La Geria."
In the wine-growing heart of La Geria, an old rural finca becomes a manifesto for contemporary hospitality. A microcosm in which the architecture chooses to make itself invisible, making room for silence, volcanic matter, and a vibrant community of creatives…
Discover — Editor's Choice
A collection of hotels selected by the editors for the quality of their design, hospitality and the experience they offer. Not a ranking, nor a selection based on luxury, but an editorial choice — hotels where design is not a decorative element but an integral part of how space is welcomed and lived.
- ✓Article on Fuorisalone MagazineEditorial story in the Discover — Editor's Choice format. Permanently online, indexed.
- ✓Dedicated Instagram post @fuorisaloneSingle post with Places by Fuorisalone graphics.
- ✓Instagram Stories setDedicated stories with a direct link.
- ✓"Places Indispensabile" boxInclusion in the curated selection box of the monthly travel and design themed newsletter.
- –Newsletter DEMNot included — reserved for the Stay package.
- –Custom illustrationsNot included — reserved for the Stay package.
A leaner format, designed for properties that want to join the Places curatorial selection with an entry-level investment.
Dedicated web page
Discover
Fondation CAB
Saint-Paul-de-Vence, France
"A 1950s villa turned art foundation and maison d'hôtes: four rooms signed by Charles Zana, in a garden overlooking Cap d'Antibes."
Alongside the exhibition spaces, the bookshop and the restaurant, the foundation also works as a maison d'hôtes: four distinct rooms and a 6×6 Maison Démontable by Jean Prouvé, set in a lush garden overlooking the Cap d'Antibes peninsula…
Unconventional Design Guide
Sought-after destinations, far from the best-known circuits, selected by the Fuorisalone editors for their character, their identity and the unique way in which design, architecture, landscape and lifestyle coexist.
Places that are not simply to be visited, but to be discovered: still little-known destinations, where the value lies precisely in the whole of experiences, independent addresses and people that make them special.
The guide thus becomes a way to enter the place and experience it through the eyes of Fuorisalone: where to stay, where to eat, what to see and which addresses deserve a detour.
Not a tourist guide, but a curatorial selection of places worth reaching before they go mainstream.
Editorial · not for sale
Explore
Comporta
Alentejo, Portugal
"The outpost of the new Atlantic minimalism. A reference point for the design-minded traveller: where luxury makes no noise, and architecture recedes into a cabaña of raw timber and sand."
Some places are remembered for what they show. Comporta, instead, imprints itself on the memory for everything it chooses not to show. A little over an hour from Lisbon, between the Atlantic Ocean, the rice paddies and the Sado Estuary Nature Reserve, this thin strip of Portuguese coast has become the symbol of a new way of understanding luxury…
Who reads you, who chooses you
Instagram @fuorisalone
Industry professionals — designers, architects, international brands, art directors — together with design lovers and lifestyle explorers.
Fuorisalone.it
A unique editorial asset in the design media landscape. Articles are indexed, permanent and shareable in the long term.
Newsletter
Direct communication without algorithms. The channel with the best engagement-to-investment ratio — included in the Stay package only.
Age range — Instagram
69% women · 25–54 age range prevalent (82%)
Design and architecture professionals
Geographic origin
Website
Predominantly Italian base, with a widespread international tail — Brazil, USA, Spain, Germany, Switzerland
The numbers you can expect
Estimates based on the real average performance of Fuorisalone channels (last 18 months). Places content tends to perform above the average of branded posts, because readers perceive it as an editorial selection. Detailed report within 7 days of publication.
Stay
Full multichannel presenceDiscover
Essential editorial presenceTwo formats, one formula.
Places by Fuorisalone does not sell advertising space but builds editorial stories around places that deserve to be discovered. Each format is a complete package, with a single, clear formula that includes all the planned communication tools.
The value is therefore not in the space purchased, but in the selection and editorial care: the property is chosen, told and placed within the Fuorisalone world through our point of view, reserved for a selected number of properties.
Stay
Design Destination · full package- ✓Permanent, indexed magazine article
- ✓Dedicated Instagram carousel + stories
- ✓Newsletter DEM + "Places Indispensabile" box
- ✓Custom line-art illustrations
- ✓Amplification campaign + performance report
Discover
Editor's Choice · essential package- ✓Permanent, indexed magazine article
- ✓Dedicated Instagram post + stories
- ✓"Places Indispensabile" box
- –Newsletter DEM
- –Custom illustrations
Annual and multi-property packages for groups and chains on request.
Write to usYour property has a story,
we can tell it.
If you recognise in your place something authentic, distinctive and not replicable, an identity born from a design choice, Places by Fuorisalone is the format designed to tell it. Not with the logic of advertising, but with that of curatorial storytelling: first comes the project, its identity and what makes it special, then the message.